ABOUT US

Long Nuam Boyz (ลงนวมบอยส์) is a Thai clothing brand born from a deep passion for Muay Thai and the belief that sport, fashion, and Thai identity can come together seamlessly.

Founded by Thanapon Thanachenlert, who previously worked in the boxing equipment industry, the brand was created with the vision of expressing personal identity and Thai culture through fashion.

The journey began with boxing gear and apparel, before expanding into a diverse range of products including T-shirts, shirts, cowboy-style tops, bracelets, and even amulets. Each piece is inspired by the passions and experiences of the founder and his team, turning their lifestyle into wearable design.

At the heart of Long Nuam Boyz is a commitment to presenting fashion that proudly reflects Thai identity. The brand intentionally keeps its name in Thai, confident that Thainess itself can be embraced on a global stage. Its slogan, Everyone Can Fight, embodies the belief that everyone has the power to stand strong and fight for who they truly are.

Long Nuam Boyz continues to create collections that inspire pride, individuality, and resilience encouraging the new generation to embrace their culture and identity through fashion.